Does China Have BL

Sun-bathin Ladybird: More How to draw Manga books - Sketching Manga styleWith their attractive male leads and subtle gay romance, China's "Boys' Love" or BL dramas have become addictive to audiences. Whether it's The Untamed, known for its sumptuous costumes and smoldering gazes, or Addicted, a high school web series with a more overt portrayal of sexuality, the genre has developed a cult following even under the government's watchful eye. And Chinese actor Xiao Zhan has become the movement's undisputed poster boy. On May 6, he was named a spokesperson for L'Oréal Professionnel, the beauty giant's high-end salon line, adding to a long list of ambassadorships that includes Tod's, Gucci, Nars, Bosideng, and Li Ning. The show, which follows the adventures of two soulmates as they uncover a dark mystery, catapulted Xiao Zhan to global fame and helped him amass over 30 million followers on Weibo. Xiao Zhan's co-star, Wang Yibo, similarly became a household name following its release, signing contracts with brands such as Anta, Chanel, and G-Shock and entering Forbes China's Celebrity 100 and 30 Under 30 list for the first time. The Untamed helped propelled actors Xiao Zhan and Wang Yibo to global fame. Word of Honor, which racked up 1.2 billion views when it was exclusively broadcast on Youku from February to March 2021, served as actor Gong Jun's big breakthrough, making him one of the faces of Tiffany & Co., Louis Vuitton, and Hogan. There's a good reason why so many luxury brands are turning to BL stars. According to Ralph Lauren's CEO, the collaboration with Xiao Zhan to launch fragrances in China last December, in the sale of 40,000 units of Ralph's Club fragrance in a 6-hour period.

The professionals And Cons Of Manga

July, we got 342 million views on Weibo," said CEO Julien Tornare to the New York Times. "Then, within a few hours, we got 9 million views of our video on the announcement. After appointing Xiao Zhan as an ambassador last July, Zenith sold more watches in 24 hours than in a whole month. However, it is largely because of these overzealous fans that the future of BL now hangs in the balance. In September 2021, China's National Radio and Television Administration held a meeting urging the entertainment industry to boycott the adaptation of BL novels amid a broader crackdown on celebrities and "toxic" fandom culture. In January 2022, Beijing's National Radio and Television Administration followed this up with a ban on BL dramas in the name of a "clean and healthy cyberspace," bringing the production of live-action dramas to a halt. Yet, China's BL genre has already grown so popular that it has spread beyond the country's borders, ironically becoming part of Beijing's soft power. Besides animated and live-action series - which overseas fans can browse on Netflix - BL literature (known as danmei) has also crept into mainstream culture.

As such, brands should keep an eye on how the space evolves.

After getting authorized English releases in December 2021, three novels by the author Mo Xiang Tong Xiu (MXTX) landed on the New York Times' Paperback Trade Fiction Bestsellers list in the first week of their release, reflecting the appetite for both queer romance and transnational texts in the Western market. The Chinese BL novel Heaven Official's Blessing landed on the New York Times' Paperback Trade Fiction Bestsellers list. Of course, China isn't the only country cranking out BL stories (in fact, danmei is inspired by Japanese Yaoi, which is akin to the West's slash fiction). Thailand is also a major BL drama producer, releasing 57 series between 2014 and 2020, as reported by the South China Morning Post. Although the 2022 ban may slow the production of new TV shows and films, it is unlikely to scrub the genre altogether. As with past regulations targeting the depiction of same-sex relationships in Chinese media, gay elements will likely be further downplayed as bromance or friendship. Plus, there are still a few highly anticipated series in the works: a live adaptation of the BL novel Heaven's Official Blessing by MXTX, starring boy group R1SE's Zhai Xiaowen, reportedly wrapped filming earlier this year, although no release date has been set. As such, brands should keep an eye on how the space evolves. While Beijing may not love Boys' Love, consumers in China and the rest of the world still do - and will spend to prove it.

As of June 10, 2021, eight volumes have been published as part of the Progressive series.

Sword Art Online is a Japanese light novel series written by Reki Kawahara with accompanying illustrations drawn by abec. The series takes place in the near-future and focuses on various virtual reality MMORPG worlds. ASCII Media Works began publishing the novels on April 10, 2009 under their Dengeki Bunko imprint. Russia. With more than 16 million copies in print worldwide, there are future plans for publications in Germany, Italy, Austria, Switzerland, Vietnam and others. Kawahara also began writing a parallel series of light novels titled Sword Art Online: Progressive, a spin-off that focuses on the clearing of Aincrad, unlike the Aincrad stories of the main series. As of June 10, 2021, eight volumes have been published as part of the Progressive series. In addition to the original storyline of Sword Art Online and Sword Art Online: Progressive, Kawahara has also written and published Sword Art Online side stories. Accel World, have been sold at Comitia, Dengeki Bunko's Fair and have come along with the limited edition Blu-Ray/DVD Sword Art Online compilation volumes.

Before Sword Art Online was published, Kawahara had posted Sword Art Online novels on his website and there are still a few side stories on Sword Art Online, although the original novels have been removed. In addition, Kawahara has published a side story of Sword Art Online in one of his other works, Accel World. In the tenth volume of Accel World, there is a chapter where it depicts a cross over between Sword Art Online and Accel World. Several of the side stories that he has released are in a collection called the Sword Art Online Material Edition, sold at the Comitia dōjinshi-selling event, which range from novels to manga. However, all of the art in the Material Editions is drawn by Kawahara himself. Aside from the light novels written by Kawahara, there are also two spin-offs written by other authors with supervision by him. The first one is Sword Art Online Alternative: Gun Gale Online series written by Keiichi Sigsawa and illustrated by Kouhaku Kuroboshi, while the other is Sword Art Online Alternative: Clover's Regret, written by Watase Souichirou and illustrated by Ginta. While both of these series take place in the same world as the main series written by Kawahara, they each feature different characters as the focus compared to the main series.

Afterword of the first light novel volume.(April 2009).1〉アインクラッド (電撃文庫) (in Japanese).26 V (in Japanese).(October 2012).1 (電撃文庫) (in Japanese).(June 2021).8 (電撃文庫) (in Japanese). Kawahara, Reki.(in Japanese).

Sword Art Online"Light Novel and Manga Release Details Listed". Kawahara, Reki (22 April 2014). Sword Art Online 1: Aincrad.(10 August 2009).2〉アインクラッド (電撃文庫) (in Japanese). Sword Art Online 2: Aincrad.(10 December 2009).3〉フェアリィ・ダンス (電撃文庫) (in Japanese). Sword Art Online 3: Fairy Dance.(April 2010).4〉フェアリィ・ダンス (電撃文庫) (in Japanese). Sword Art Online 4: Fairy Dance.(August 2010).5〉ファントム・バレット (電撃文庫) (in Japanese).

Sword Art Online 5. Yen On.(December 2010).(6) (電撃文庫) (in Japanese). Sword Art Online 6. Yen On.(April 2011).7〉マザーズ・ロザリオ (電撃文庫) (in Japanese). Sword Art Online 7. Yen On.(August 2011).8〉アーリー・アンド・レイト (電撃文庫) (in Japanese). Sword Art Online 8. Yen On. (10 February 2012).(9) (電撃文庫) (in Japanese). Sword Art Online 9. Yen On.(July 2012).10〉アリシゼーション・ランニング (電撃文庫) (in Japanese).

Sword Art Online 12. Yen On.(10 August 2013).(13) (in Japanese).

Sword Art Online 10. Yen On.(December 2012).11 (電撃文庫) (in Japanese). Sword Art Online 11. Yen On.(April 2013).(12) (電撃文庫) (in Japanese). Sword Art Online 12. Yen On.(10 August 2013).(13) (in Japanese). Sword Art Online 13. Yen On.14 (in Japanese). Sword Art Online 14. Yen On. 15 (in Japanese). Sword Art Online 15. Yen On.(in Japanese).

Manga in Maruzen.jpg Sword Art Online 16. Yen On.17 (in Japanese). Sword Art Online 17. Yen On.18 (in Japanese). Sword Art Online 18. Yen On. Yen Press (November 12, 2019). "Hi! Thanks for bringing this to our attention. Sword Art Online 18 is being released January 7th. We'll be sure to have the paperback listing on our site updated as soon as possible".19 (in Japanese). Sword Art Online 19. Yen On.20 (in Japanese). Sword Art Online 20. Yen On. 21 (in Japanese).22 (in Japanese).


Related posts